The role of the Director of Adult Social Services (DASS) is one of the most demanding, values-driven and wide-ranging leadership roles in local government. You are accountable for statutory duties, system leadership, financial stewardship, and the wellbeing of some of the most marginalised people in society.
This guide has been written to support you in that role.
It brings together practical insight, strategic thinking, and reflective prompts across every aspect of the DASS portfolio—from safeguarding to commissioning, digital transformation to democratic governance. It reflects the complexity of the job—and the courage it takes to do it well.
The guide is not a manual in the traditional sense. It does not prescribe ‘how to’ steps or offer a single model of success. Instead, it offers framing, language, and leadership focus. It aims to equip you to:
- Lead with confidence and clarity in a changing system.
- Articulate your responsibilities and influence with others.
- Ground your decisions in values, law, and evidence.
- Reflect on what matters—and where you want to grow.
The 2024 change of government has renewed focus on reforming adult social care. A proposed National Care Service is beginning to shape national policy. At the same time, the NHS is undergoing major structural change—with NHS England functions being absorbed into the Department of Health and Integrated Care Boards facing significant financial constraints.
The economic and political landscape is uncertain. But the purpose of adult social care remains constant: to support people to live full, connected, and meaningful lives. Your leadership is essential to making that real.
This guide has been produced by West Midlands ADASS with input from colleagues across the region. It is offered in a spirit of solidarity and support—from one DASS to another.
Use it as a mirror, a prompt, a resource and a reminder. And know that you are not alone.